EVERYONE KNOWS IT’S THE SIZE THAT COUNTS.

So when Wotsits asked for a noisy campaign to help sell their new Giant variant, we responded with 'Size Matters': a suitably smutty campaign that was almost naughty enough to give Gary Lineker a giant Wotsit of his own.

Oh yeah and we also got them in the Guinness Book Of Records for the World's Biggest Corn Puff.

And they talked about it on Good Morning Britain.

And the actual news.

And it won an Effie.