SHHHHH.

Gamers love Doritos. But crunching and gaming are simply incompatible.

The noise ruins games for everyone, and leads to many many unwanted game overs.

It was time to fix this problem with an ‘impossible’ new product.

Introducing Silent Doritos: the same crunch, but silent.

We made the world think the unthinkable was coming, and then revealed the world’s first AI augmented snack.

All powered by Doritos Crunch Cancellation software.

AWARDS

Silver Cannes Lions Social and Cultural Insight / 2024

Silver Cannes Lions Emerging Tech / 2024

Bronze Cannes Lions Innovation in Gaming / 2024

D&AD Yellow Pencil Gaming & Virtual Worlds / Brand Experience / 2024

D&AD Graphite Pencil Media / Use of XR / 2024

D&AD Graphite Pencil Direct / Use of XR / 2024

D&AD Wood Pencil Digital & Social / Use of XR & Emerging Technology / 2024

Webby Best Use of AI & Machine Learning / 2024

Caples Gold Gaming / 2024